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Durango Motor Company

1200 Carbon Junction
Durango, CO 81301

  • Sales: (888) 382-2969
  • Service: (888) 379-1279
  • Parts: (888) 362-4086

Our Philosophy, Values, and Brand Promises

Our Philosophy
At Durango Motor Company, our philosophy is based on five areas that webelieveare critical to business success. These five areas are:

1. Guest Enthusiasm
2. Employee Satisfaction
3. Financial Performance
4. Market Effectiveness
5. Ongoing Improvement

Our philosophy holds that all areas are of equal importance. However, in any planning or decision making,Guest Enthusiasmwill always carry the most weight.
Our Values
We believe these basic values bring success to our business and the personal lives of our employees.
The Value of Honesty and Integrity
We believe that that all decisions are to be made with integrity. Leadership is setting good examples for others to follow, expecting as much from yourself as from others.
The Value of Individual Responsibility and Accountability
We believe we are responsible to satisfy the needs of our guests for all products and services. Individual accountability for our own performance and for the quality of our products will demonstrate to our guests we are enthusiastic about them and really care.
The Value of Unconditional Dedication to Excellence
We believe there is no place for mediocrity and half-hearted efforts. We accept personal responsibility for overcoming obstacles and being the very best. We actively choose to excel in every aspect of our personal and professional lives.
The Value of Cooperation & Communication
Close mutual support of one another is a fundamental tenet of ours. We value open communication and encourage new ideas, realizing that teamwork produces a better employee work environment and enthusiastic guests and suppliers.
The Value of Our People
We have nothing of greater value than our people. We respect the uniqueness of every individual and believe that such an attitude will build a team of confident, creative members possessing a high degree of initiative, self respect and self discipline.
The Value of Ongoing Improvement
We believe in not accepting the status quo, in constant improvement, and in the value of ongoing education in any form. We believe in providing opportunity for personal, professional and organizational growth within our company.
The Value of Being Good Community Citizens
We give willingly to and are actively involved in the support of our communities, because they provide us our success.
Our Brand Promises To You

One Low Price, Plain and Simple, Always!
Our guests have told us that the most unpleasant part of buying a vehicle is negotiating, which is why we offer ourBest Priceup front, and in writing on every vehicle on our lot. Whether you're male or female, 18 or 80, every guest will always get the same low price.
Relaxed Shopping Experience
Relax, our non-commissioned sales consultants are here to help you make a wise choice in a no pressure environment. In fact, they're paid based on how satisfied you are with your experience, not on how much you spend.
Real Cash Value for Your Trade
You'll know what your vehicle is worth before you start to shop. It's based on the current value of your vehicle and doesn't depend on the one you want to buy. We'll pay you that for your vehicle even if you don't buy ours.
The Right Vehicles at the Right Time
We have the right vehicles in stock, based on what you want, at the best value for your money.
Dependable Service to Meet Your Schedule
Our professional team is here to provide you full maintenance and repair services when you want and need them, including all day Saturday. Our service department now offers more hours to make servicing your vehicle more convenient. Monday - Friday: 7:00am to 6:00pm and Saturday 8:00am to 5:00pm.
You Can't Buy the Wrong Vehicle
7 DAY MONEY BACK GUARANTEE ON EVERY VEHICLE! Bring it back in the same condition it was in when purchased and get a full refund...no questions asked.