What It Means To Be A Best-Priced Dealership

You may have heard us say, or seen one of our ads, that says Durango Motor Company is a best-priced dealership. But what does that really mean? Well, we have to take you back to the 1940s to give you the full picture.

Durango Motor Company | Best-Price Dealership

Leonard Rydell

Durango Motor Company is part of an automotive group called the Rydell Group, which consists of 80 independently owned dealerships. The main thing that these dealerships have in common isn’t the cars they sell. It’s the values that the business and employees operate by. Our group’s founder, Leonard Rydell, firmly believed that the company will always succeed if you put the customer first. This mindset is where the best-priced philosophy originated. Leonard was famous for saying:

“I would rather sell 300 vehicles and make the same amount of money as another dealer selling 100. Because then, I have 300 guests out there advertising for me”

He came up with this philosophy at his original dealership in Montgomery, Minnesota, during the 1940s. This has been so successful that all Rydell dealerships still operate by this philosophy today. 

Best Priced Philosophy

So what exactly does the best-price philosophy mean? It means that we take the most frustrating part out of car buying, the negotiation, and give you the lowest price possible upfront.  With our low price philosophy, you can expect:

  1. Every vehicle in the lot has out “Best Price” clearly hanging from the window.
  2. We will offer you the actual cash value on every vehicle appraisal.
  3. “Best Price” carries over to all other areas of the dealership. Including service, parts, and accessories.
  4. You will never have to haggle for a car again.


If you’re tired of the back and forth, the amount of time it takes to buy a car, and the shiesty sales tactics, you should visit us. Our goal is to retain your business for a lifetime. And we know the only way to do this is to put your needs in front of ours and treat you with the respect you deserve.


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